The First Step in Skin Improvement is Vivid Images.

PSI Plus Co., Ltd. is a skin visualizer company established in 2017, led by a CEO who is a former researcher from LG Household & Health Care research institute. Together with experts from various fields, the company has grown and currently is on the lead for skin visualizers in the domestic market. The company believes that the first step in skin improvement is clear images that are reliable. To put the vision of “skin aging is restorable” into practice, PSI Plus has focused on researching and developing optical and skin observation technologies capable of clearly viewing subtle skin changes based on age, with the aim of commercializing these technologies.

Mission: Making the invisible visible, making the visible conspicuous.

The mission of PSI Plus Co., Ltd. is to develop devices that can vividly show the subtle changes and effects before and after skin treatments and procedures. Through this, the company aims to visualize skin troubles unique to each individual that are difficult to detect with the naked eye and allow experts to observe existing skin issues more clearly, enabling them to make more accurate diagnoses.

The company has invested more than 10% of its annual revenue into R&D to innovate its skin observation system. As a result, in 2019, it became the first in Korea to hold a patent for the application of full-spectrum LED light. In 2022, the company developed the “3D Meta-Vu,” a 3D skin visualizer of the highest quality in Korea, and is currently exporting skin visualizing devices to advanced markets such as the United States and Japan.

Vision: Skin aging can be scientifically restorable.

PSI Plus Co., Ltd. is dedicated to proactively help in identifying and improving skin issues via clear images, with the vision that skin aging can be scientifically restorable. Moving forward, the company plans to collect data on skin from various ethnic groups to conduct customized research and development for each case. Recently, the company has secured technology that minimizes the deviation between light sources and camera shooting systems and has upgraded its system to correct color discrepancies between skin visualizer devices. This enhances the competitiveness of skin observation and technology. In particular, PSI Plus continues to develop an AI skin visualizing system using big data, aiming to lead the future of the global market.

PSI Plus Co., Ltd. CEO Lee Dong Gun